How to Create a Google Review QR Code?

Mia Jensen | Oct 17, 2024 | 15 min read
How to Create a QR Code for Google Reviews: FREE QR Generator | Demandhub
Table of Contents

What is a Google Review QR Code?

Your customers may have had a great experience, but did they leave a review? The key is to make writing and submitting a review as easy as possible for your customers. And what does that better than sharing a scannable code that saves your customers the trouble of searching for your business manually?

A Google Review QR Code is a code that links customers to your Google Business Profile. With a simple scan, you can direct your customers to a page where they can find the necessary information about your business, and leave a great review.

Google Review QR code generators such as DemandHub are convenient because they offer instant access to the Google review page, making it easier for customers to leave a review. This will increase the number of reviews your business receives, which, in turn, improves your online reputation.

Why Use a Google Review QR Code?

Reviews are essential for the growth of your business. Asking your customers to leave a review gives them the opportunity to engage with your business. Simplifying the process with the help of a QR code is an efficient and cost-effective way to encourage your customers to share their experiences with you, and help you build a strong reputation online.

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What are the benefits of using Google review QR Codes?

Here are some ways in which a Google QR code generator might benefit your business.

Collect More Reviews

A higher volume of reviews is very important. Potential customers will check a business’s reviews to decide whether to buy their product or service.

A QR code ensures that your customers have quick access to your Google Business Profile. The easier it is to leave a review, the more likely customers are to share their feedback.

Boost Online Reputation

Imagine a new restaurant opens in your city, but you haven’t thought about making a reservation. Then, you meet a friend who tells you all about how delicious the food was, and suddenly, you’re interested in trying this new place for yourself.

Your business’s online reputation depends on how people talk about it online. If you have happy customers, asking them to leave reviews helps you attract more customers. Sharing a scannable code just speeds up the process.

Improve Local SEO

Google My Business is a powerful local SEO tool. Businesses that have more positive reviews and engagement on their profiles are more likely to appear in Google’s search results, and especially on Google Maps.

So, if you have a brick-and-mortar business, positive reviews can translate to more foot fall and revenue for your business.

Enhance Customer Feedback Management

If you want your customers to share their experiences with you, making it convenient for them is a good place to start. A scannable QR code allows customers to leave reviews almost immediately. Placing it in a physical location is also an interesting way to nudge your customers to share their feedback with you in real time.

Cost-effective Marketing

Generating a QR code is relatively inexpensive, and once it’s created, you can use it anywhere you want. A QR code can be added to promotional materials to review cards and menus without additional costs.

A Google Review QR code generator can enhance customer engagement and digital communication, and all a customer needs to do is scan the code with their smartphone (that most people already have). The low-cost implementation makes it one of the best marketing strategies that a business can have.

Make Data-driven Decisions

The best thing about sharing a QR code review link is that you can track and measure their effectiveness. If your business strategy is to generate more reviews and maximize customer engagement, the analytics of how and where customers interact can be quite helpful.

How to create a QR Code for Google reviews?

Did you know that creating a QR code for your Google Business Profile is relatively straightforward and cost-effective? It is truly a marvel of modern marketing strategies. Here’s a step-by-step guide on how to create a QR code for your Google reviews.

Step 1:

Search for your Google My Business page on Google. You should find it on the right-hand side of the search results.

Step 2:

Click on the ‘Write a review’ button that appears under the reviews section. This will open the page where customers can leave a review for your business.

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Step 3:

Now that you have the review submission page open, copy the URL. This is the link you’ll need to generate a QR code.

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Step 4:

Use a QR code generator, such as QRCode Monkey or Canva, to generate a QR code. You can also customize your QR code to make it stand out as part of your branding. Once you’ve generated the QR code, test it to ensure it works.

You can also use a Google Review Link Generator such as DemandHub to create a QR code and share it with your customers. This link can be shared over social media, SMS and via email. The QR code can also be printed on flyers, menus and business cards.

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Step 5:

You can now print the QR code and use it on your brochures, menus, and flyers so that your customers can easily leave a review.

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Step 6:

Use the valuable data generated from the reviews to understand what works and what doesn’t. Show your customers you care about their feedback by engaging with their reviews.

Best Practices for Using Google Review QR Codes

If you want your customers to start talking up your business, a QR code that links them to your Google Business page is the way to go. Here are some best practices for using a Google Review QR code:

Strategic Placement

QR codes are only as effective as where they are placed. We recommend using high-visibility locations such as entrances, exits and waiting areas.

You can also print the QR code on receipts, menus, and posters. Similarly, if you’re handing out business cards, flyers, or brochures, these would be ideal locations for a QR code.

You can also share the QR code link on your website, email newsletters, and the best one of all, a custom invite sent to customers requesting a review.

Call to Action

A QR code should always be accompanied by a clear call to action (CTA). Something as simple as “Scan this code to leave a review” would suffice, but we recommend something more heartfelt, like “Help us improve by leaving a review.”

Incentives

Sometimes customers need a little more convincing. You can encourage them with loyalty points or discount codes to leave a review. It shows that you care about feedback, as much as you care about them.

Where to Display Your QR Code

A QR code can be displayed in various locations to attract more attention. Here are some locations that ensure most of your customers will get a chance to scan it.

In-store locations

Your store can be an ideal place to display a QR code. For example, at checkout counters, the QR code can be placed on a stand or displayed on a wall for customers to scan as soon as they pay for their order. This works especially well for customers taking their orders to go.

You can also add a QR code to a menu or invoice. Placing QR codes at the entrance or near the exit can be another effective way to gather more reviews.

Digital Displays

QR codes can be shared digitally to boost the number of reviews on your Google My Business page. Common digital locations for QR codes include email signatures, social media posts, and even digital invoices or receipts.

You can take it a step further by sharing custom review invites with QR codes to prompt customers for feedback and follow-up.

Events, Celebrations, and Exhibitions

Events such as pop-up shows and trade shows are designed for businesses to compete for the valuable attention of customers. A great way to capture someone’s attention is by sharing QR codes alongside product demonstrations or samples.

This can help you get more reviews, but if you want to target the audience to a bookings page, that could work as well.

Encouraging Customers to Use QR Codes

If you’re wondering how to encourage your customers to use a QR code, here are some tips to make the process fun and engaging:

Turn it into a game

Creating a game around scanning the QR code can encourage more customers to participate and contribute. For example, you can announce that the 100th review will be eligible for a free meal or a special gift.

Make it time-sensitive

We all love finding a 70% discount, but what really makes us jump at the opportunity is a limited-time offer, especially when there’s a countdown timer on the website. That sense of urgency drives action. Now, mix in a QR code, and you have the perfect marketing strategy.

Acknowledge and respond

Reviews are an integral part of your brand’s online reputation, but in order to keep customers engaged, you need to return the favor. If your customers visit your profile and see unanswered questions, queries, and feedback, they may hesitate to leave a review.

Responding to reviews promptly and meaningfully can greatly encourage customers to engage. DemandHub is the perfect tool in this case. It helps you generate review links to get more reviews, and pairs with a review response generator to manage all the reviews, once they start pouring in.

Monitoring and Analyzing Review Data

Reviews can make or break a business, and this is why it’s important to monitor and analyze reviews. There are several ways to do this, but the most common method is using your Google My Business dashboard, which provides valuable insights into customer engagement.

You can also use a Dynamic QR Code to track the link. This means monitoring how QR code users interact with the link. Your QR codes can tell you where your code was scanned, the device that was used and so much more. These details can be used to enhance your marketing strategy.

Customizing Your QR Code

While this is optional, customizing your QR code is one way to have fun with the techy aspects of business. You can customize your QR code as part of your branding, making it more memorable. You can also embed a logo in your code, making your business stand out from the competition in a unique way.

Promoting Your QR Code

Promoting a QR code, whether through in-store displays or incorporating it into your brand’s merchandise, is a great way to market your brand. Getting people to review a product is a surefire way to get more awareness. This is especially helpful when you are looking for a way to promote a brand or product.

Examples of Effective Google Review QR Codes

Product Packaging

A QR code on the back of your product is a great way to engage with users and collect feedback in real time. These QR codes can help you track who is buying your product, how often your products are purchased, popular locations, and so much more.

Including a QR code as part of your product packaging is an ingenious way to improve customer feedback management for your business.

Retail

Whether it’s to check the authenticity of a product, to share a review at the counter, or to engage customers by rating the store, there are many ways a QR code can be used to elevate the consumer’s buying journey.

Small Businesses

Local food trucks and stalls can engage better with their customers by using a cost-effective marketing tool i.e., a QR code. We all have a favorite hot dog stand, and you can show some love by scanning a QR code that takes you straight to their Google Business page.

This is also a great way to share menus, delivery options, and timings. All of these are viable options to grow your business, and none of them cost a penny.

Physical stores can benefit from this as well. You can place a QR code at the storefront, reminding them to share their feedback with you.

H2: Getting Started with Google Review QR Codes

Frequently Asked Questions (FAQs) about Google Review QR Codes

What is a Google Review QR Code?

A Google Review QR code is a scannable code that allows customers to find your Google review page easily. A good review QR code is usually added to marketing materials such as brochures and business cards, making it as easy as possible for customers to leave a review.

What is a Google Review QR Code Generator?

A Google Review QR code generator is a tool that allows you to create a scannable code using a direct link. DemandHub is a popular review link generator that allows you to create a scannable code to access your Google Business page.

How does a Google Review QR Code work?

A QR code generator will use the direct link to a page to create a scannable code. You can now use your smartphone camera to scan the code and be directed to the Google Business reviews page. A QR code is a simple and convenient way to access a business review page.

Why should I use a QR code for collecting Google reviews?

There are many reasons why you should use a QR code to collect Google reviews. It is a free tool that simplifies the reviewing process.

Customers appreciate the instant access they get to the review page, as it saves them the trouble of searching for it manually.

QR codes can also be tracked, so you are not just increasing the number of reviews, you are also collecting valuable data about your customer for marketing purposes.

How can I create a Google Review QR Code?

You can create a Google review QR code by using the direct link to your Google Reviews Page. You can paste it into a QR code generator such as DemandHub. This will generate a QR code for your Google Business page.

Now you can test the code to see if it works and start sharing it with your customers.

Are there any best practices for using review QR codes?

One of the best practices for using a QR code is strategic placement. You want the QR code to be placed in high-traffic areas, such as checkout counters or your website.

While the overall process of scanning a QR code is simple, using an emotive CTA such as “Loved your meal? Share your comments with us!” can encourage the customer to leave a review.

And lastly, incentives will take you further than you think, and oftentimes, a QR code is best paired with a discount code

Can QR codes help in increasing customer reviews?

A QR code can significantly increase the volume of your reviews on your Google Business page by making it easier for customers to find you and leave a review.

Where should I display my Google Review QR Code?

Some of the best locations to display a QR code are checkout counters, reception desks, social media, flyers, and business cards. The goal is to capture the attention of the customers by setting up the QR code in a location where it is unavoidable.

How do I track the effectiveness of my QR code for reviews?

Google My Business is a powerful SEO tool that you can use for its insightful data about your customers. This includes data about your reviews.

You can also use a dynamic QR code to link to your Google Business review page. Dynamic QR codes are a gold mine for providing valuable analytics that can be used to strengthen your overall marketing strategy.

You can use multiple QR codes to see which one is more effective. This will allow you to compare the effectiveness of a location or a specific placement. Maybe checkout counters work better for your restaurant than menus. The only way to find out is to compare the performance of both placements.

Discover the Benefits of QR Codes for Your Business

QR codes are a great way to increase review generation for your business. They are relatively easy to generate, cost-effective to implement, and can help you track how customers engage. QR codes prove that businesses can use technology to get ahead of their competition.

DemandHub is an all-rounder when it comes to enhancing your business management. Whether it’s through trackable review links or unifying customer interaction, using tools like DemandHub can put your business ahead of the competition.

If you’re interested in using DemandHub’s review link generator, book a demo today.

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