Complete Guide to Healthcare Marketing Software in 2024

• What is Healthcare Marketing Software?
• Why is Healthcare Marketing Software Essential in 2024?
• Top 3 Healthcare Marketing Software Solutions
• Best Practices to Implement Marketing Software into Your Healthcare Strategy
• Frequently Asked Questions (FAQs)
• Transform Your Practice with the Right Tools

What is Healthcare Marketing Software?

Healthcare marketing software refers to any tool or software used by healthcare organizations to promote their services, and ultimately improve patient engagement. Healthcare marketing softwares such as DemandHub are especially designed to meet the needs of healthcare organizations, whether it is through scheduling appointments or providing essential marketing services.

Why is Healthcare Marketing Software Essential in 2024?

If you’re wondering why healthcare marketing software is essential for healthcare providers in 2024, here are a few reasons why:

Telehealth Services

Telehealth services, or telemedicine, experienced a surge following the COVID-19 outbreak and has since remained integral to the healthcare industry, providing essential services without compromising on patients’ safety. With increased awareness, telehealth tools have become essential to day-to-day healthcare operations, no matter the size of the practice.

Patient-Centric Approach

Healthcare marketing software helps provide a patient-centric approach to healthcare. This includes posting personalized content that focuses on authenticity, and learning more about patients’ lived experiences through feedback and reviews. With healthcare marketing tools, you can do both and improve patient relationships in the process.

Data Security and Compliance

Data security and the privacy of patients is of utmost importance. However, in recent years it has become common knowledge that Protected Health Information (PHI) is especially targeted by cybercriminals due to its high market value on the dark web.

This is why it is important to take extra steps to uphold data security compliance to show your patients how much you care about them and their privacy. Healthcare marketing software that is HIPAA compliant, is great for this purpose because it provides a secure platform for customer interaction and sharing personal information.

Online Reputation Management

Healthcare marketing software can help healthcare providers succeed. About 84% of patients find out about your business because they were using Google to research their health problems or nearby hospitals and clinics.

Another 68% of people will consult Google on their symptoms before actually visiting a medical professional. Lastly, 84% of people rely on reviews given by patients to determine if your business is trustworthy or not.

Using healthcare marketing software can help you leverage this data so that more people know about your practice or services and that you can actually grow in this niche.

Top 3 Healthcare Marketing Software Solutions

DemandHub

Key Features:

Unified Inbox

DemandHub consolidates patient communication from different channels so that you can view all your messages using a single platform. The great thing about having a unified inbox is that you can easily access all patient interactions, streamline appointment management, and follow up on all patient communications.

Automated Review Generation

Reviews play an important role in healthcare marketing. Healthcare organizations can benefit from DemandHub’s automated review request and response generation feature. By sending review requests, you are encouraging patients to leave a review, and by responding to those reviews in a timely fashion, you are strengthening your brand’s image and building credibility.

Appointment Management

DemandHub is a well-rounded healthcare marketing software complete with an online appointment booking system. Patients can use DemandHub to schedule appointments and get notified of their upcoming appointments through email and SMS reminders. Everything you need to reduce no-shows is right here.

Benefits:

Patient Acquisition & Retention

With DemandHub, you can put your best foot forward in the form of genuine positive reviews. This will do wonders from a business point of view as over 93% of people have found that reading online reviews has motivated them to spend money.

Moreover, review generation software also helps in patient retention, which is a likely outcome of positive reviews, efficient appointment scheduling, and good healthcare advice.

Improved Online Reputation

With all this talk about online reviews, it is fair to say that DemandHub works well in showcasing the positive feedback that a brand receives for online reputation management. If someone were looking for the best healthcare provider in their area, they would easily find what sets your practice apart from its competitors with the help of DemandHub.

Data-Driven Growth

DemandHub is a valuable tool that helps businesses grow with the help of comprehensive analytics. Whether it is identifying trends, measuring the effectiveness of marketing strategies, or optimizing brand communication, DemandHub can help with all that and more.

HubSpot CRM

Key Features:

Customizable Dashboards

HubSpot CRM helps users organize their business operations with its customizable dashboard. This is a great way to track the performance of campaigns, monitor customer interactions, and manage appointments efficiently.

Meeting Scheduling

HubSpot CRM comes with a scheduling tool. This is one of its best features as it integrates with the client’s calendar, making the process of booking appointments as hassle-free as possible.

Sales & Lead Management

Lead management is an important part of any business. HubSpot CRM takes extra steps to ensure that the sales team can focus on leads with greater potential, saving precious time and resources for the business. It does this by analyzing engagement and creating a reliable scoring system.

Benefits:

Increased Productivity

HubSpot CRM is a worthwhile investment if you are looking to improve your team’s productivity. With features like marketing automation and custom reporting, you can cut down on a great deal of manual labor, freeing up time for more creative projects.

Enhances Customer Experience

HubSpot CRM has many great features that help enhance the customer experience. These include a live chat, a scheduling tool that is easy to use, and comprehensive analytics that offer deeper insights into the performance of your marketing tactics.

Scalability and Flexibility

One of the great things about HubSpot CRM is that it offers a wide range of customizable features. This way, you can continue to benefit from HubSpot CRM no matter what stage of growth your business is at.

EngageBay

Key Features:

Unified Platform

EngageBay improves marketing automation by creating a unified channel that allows you to manage email, social media, SMS, and more. Using EngageBay you can consistently manage campaigns and streamline operations.

Lead Management

Similar to HubSpot CRM, EngageBay helps you create a priority list for leads that are high value based on their engagement. This makes EngageBay a great marketing tool for lead management and conversion rates.

Detailed Reports & Analysis

Businesses need detailed reports that allow them to track the performance of their campaigns. These reports include key metrics such as open rates, click-through rates, and conversion rates, which help businesses refine their marketing strategies as they go, achieving better results in the process.

Benefits:

Streamlined Marketing

With the help of EngageBay, you manage communications and campaigns across multiple channels, unifying them under one platform. Think of it as a less complicated and more intelligent platform that helps you focus on priority tasks.

Improved Lead Management

EngageBay is popular among businesses because it allows them to focus on high-value leads, which in turn leads to an increase in conversion rates. The scoring system that differentiates high-value leads from the rest is a great tool because you are using your most valuable resources on the most fruitful prospects.

Cost-Effective Solutions

Another great thing about EngageBay is that it is among the most competitively priced marketing software solutions. The free trial allows you to test out the different features to see what a powerful marketing automation tool like this can do for your business. When you are convinced, you can make the investment.

Best Practices to Implement Marketing Software into Your Healthcare Strategy

Here are some of the best practices that will allow healthcare organizations to make the most out of healthcare marketing software:

Know Your Goals

Before you invest in any healthcare marketing software, you need to define your objectives. Using marketing software is a great way to grow your practice if you have set realistic and measurable goals such as increased patient acquisition, increased patient retention, and a higher ROI. It is much easier to judge if something is working out for your business if you have an idea of what the best-case scenario looks like.

Ensure HIPAA Compliance

Protecting patient information is extremely important for healthcare practices. This is also why any healthcare marketing software they use must be HIPAA compliant (Health Insurance Portability and Accountability Act). Features such as data encryption, secure access controls, and audit trails are included in HIPAA-compliant software, making them a great choice for your healthcare practice.

Easy Software Integration

Another important consideration when choosing the right marketing automation tool is how well it integrates with existing systems. Integration with essential software, such as electronic health records (EHRs), will help you manage workflows and simplify procedures in the process.

Frequently Asked Questions (FAQs)

What are the main features of healthcare marketing software?

Healthcare marketing software offers key features to manage marketing automation, which include but are not limited to HIPAA compliance, online reputation management, and appointment scheduling (as well as reminders). These features help streamline marketing efforts with the goal of improving patient care.

How can healthcare marketing software enhance patient engagement?

Patient engagement levels determine the number of high-value leads your business is generating. Healthcare marketing can enhance patient engagement through personalized messages. This elevates patient interactions and fosters customer loyalty in the long run.

Are there any industry-specific regulations for using medical marketing tools?

Healthcare marketing software is subject to government regulations such as HIPAA (Health Insurance Portability and Accountability Act). This regulation protects patient health and information by restricting any marketing software that doesn’t offer the necessary safety features such as data encryption.

Which healthcare marketing software solutions offer the best ROI?

DemandHub is one of the best healthcare marketing software solutions, offering a 33% increase in revenue in just 7 months. Whether it is reputation management, detailed analytics and reporting, or reducing no-shows, DemandHub has got you covered.

How to integrate healthcare marketing software with existing systems?

In order to integrate healthcare marketing software, you need to create an integration plan that takes into account the timeline of software integration, the resources you need, and potential roadblocks that you might encounter.

We recommend testing the integration with a pilot test that engages a specific department. This will help you identify the strengths and weaknesses of the software in the context of your organizational needs before you fully commit.

What are the costs associated with implementing such software solutions?

Cost is an important factor to consider when implementing healthcare marketing software. It is important to learn what the upfront costs are and what subscription models they offer. A custom approach will allow you to determine if the software you are trying to buy actually caters to the complexity of your business.

Transform Your Practice with the Right Tools

Healthcare marketing software is a great way to improve patient outreach and patient engagement levels. Using specialized software to manage automated campaigns helps organizations stay ahead of their competition.

Adopting the latest technologies, such as DemandHub, can reduce tasks that require manual labor and improve productivity levels. With fewer mundane and repetitive tasks, you can inspire your team to focus on more rewarding projects.

If this interests you, book a demo today to learn more about DemandHub’s healthcare marketing automations.