10 Ways to Attract More Patients to Your Chiropractic Practice

Attracting new patients to your chiropractic practice is absolutely essential for the growth of your practice. The chiropractic industry is a competitive one, so leveraging digital marketing, SEO, and social media marketing will allow your practice to stand apart from its competitors.

A lot of patients don’t know why they need chiropractic services until they experience an injury. Using your online platforms, such as social media, gives you a chance to reach a wider audience and educate them on healthy practices to ensure optimal spine health.

Using marketing tactics will also help you educate patients on the benefits of your services and how they can live a healthy lifestyle with the help of a professional.

If you are ready to elevate your practice by reaching your target audience and attracting patients, here is a combination of marketing and brand-building tactics that will help you acquire more patients effectively.

• 1. Optimize for Local SEO
• 2. Content Marketing
• 3. Special Promotions and Discounts
• 4. Leverage Social Media
• 5. Host Educational Events
• 6. Encourage Online Reviews
• 7. Offer Telehealth Consultations
• 8. Collaborate with Other Healthcare Providers
• 9. User-Friendly Website
• 10. Email Newsletters
• Attract New Patients to Your Chiropractic Practice
• Frequently Asked Questions

1. Optimize for Local SEO

Chiropractic services are location-based because you want your patients to come and see you, which is why local SEO is so important in chiropractic care. Luckily, Google Business Profile (GBP) is a free local SEO tool that many businesses use to improve online visibility and reach their target audience.

You can start by claiming your Google Business Profile (GBP) and updating all the necessary information such as your phone number, address, working hours, and the services you provide. Your GMB profile is also a great place to collect reviews, so recommend sharing the review link of your profile with all your patients, alongside an official request to leave a review.

It’s simple, quick, and effective.

The next thing you need to do is target local keywords such as “back pain specialist near me” or “chiropractic care in Toronto, Canada.” These keywords are derived from popular search queries, which means you are optimizing your website to appear in the search results for anyone interested in these specific topics.

The next step would be to ensure that you have NAP (Name, Address, Phone Number) consistency. You want potential patients to easily find your name, address, and phone number, and for all listings to be consistent for better credibility.

2. Content Marketing

Content marketing will help your business establish itself as an authority in the chiropractic niche. Most patients don’t look up “chiropractic care near me” unless they are experiencing back pain or a physical injury of some sort.

This means they are also searching for their symptoms. You want to be the source of high-quality, well-researched, and authoritative content that they can rely on.

Content marketing allows you to create content that aligns with SEO best practices. This way, your content is not only generating clicks on your website, but it also acts as a testament to you being a trusted source of chiropractic information in the industry.

Aside from long-form blogs, you can also use video content and case studies to educate potential patients on the type of services you offer and their effectiveness.

3. Special Promotions and Discounts

You can increase the number of patients you attract by offering promotions and discounts. This allows potential patients to see your services as value for money, which makes you a better option compared to your competitors.

These discounts and promotions can include first-time patient discounts or referral program discounts. You can also offer a free consultation to patients if they leave a review.

The goal is to reward the patient for choosing your practice over your competition and fostering patient loyalty in the process.

4. Leverage Social Media

Social media is a goldmine for businesses because it helps connect them to their target audience and build relationships with existing patients easily.

You want to start by establishing a presence on social media platforms such as Facebook, Instagram, and TikTok. You can do this by posting often and engaging with topics and trends in your niche.

You can also use ads to better reach your demographic. These ads can be for specific products or services you offer or for events and workshops you organize to reach your target audience in person.

5. Host Educational Events

As we mentioned before, chiropractic care is best delivered in person. Hosting events, workshops, and webinars that educate potential patients and engage them in physical experiences and best practices is a great way to reach a wider audience.

You can conduct these workshops online and promote them through social media, or you can host in-person events and use these to generate hype on social media. In either case, the group events can help raise awareness about your services and engage with potential patients.

You’d be surprised how many patients you attract by simply answering questions and raising awareness about certain subjects in group settings.

6. Encourage Online Reviews

Online reviews are more important than you think. Even if you have the best-looking website design and the most attractive social media feed, it is the way people engage with your product and the type of reviews you are receiving that makes the final cut.

Potential patients will look at your reviews on platforms like Google and Yelp to see if your practice is credible and trustworthy. The way your past patients describe their experience can affect your online reputation and even the likelihood of attracting new patients.

7. Offer Telehealth Consultations

While chiropractic care is best delivered in person, there are some benefits to offering telehealth consultations. This was especially the case during COVID-19 when many patients preferred meeting their doctors virtually.

Virtual consultations are a convenience that you can offer your patients. If you want to expand your market, offer telehealth consultations to those who cannot travel to your practice. This means you are relying on high-quality virtual meetings to engage with patients, discuss symptoms, diagnose, and treat patients remotely.

Chiropractic care is an advanced field of medicine, and there are remote regions around the world where it’s hard to find chiropractic services. By promoting telehealth services, you can reach a wider audience and provide your expertise to those who aren’t able to access it.

8. Collaborate with Other Healthcare Providers

Most people do not fully understand their symptoms and may end up with the wrong specialist in their first consultation. Often, they are referred to the right specialist by healthcare professionals. And yes, there is a business opportunity here.

By collaborating with other local healthcare providers, you can increase your chances of attracting new patients through referrals. You can get more patients by building a network of healthcare professionals such as yoga instructors, physicians, and diagnosticians. They can send patients to you when they are in need of chiropractic services.

9. User-Friendly Website

Your website is the first interaction you will have with most of your patients. In fact, 38% of users will leave the website if they don’t like the design. From a business standpoint, that is a significant number of leads.

You can avoid losing potential patients by optimizing your website for mobile devices and strategically placing CTAs throughout. You also want to ensure that all service pages are detailed and that potential patients have everything they could possibly need on your homepage so that when they do inquire, it is to book an appointment.

10. Email Newsletters

The average conversion rate of an email list is between 2-5%, and the average ROI for every $1 spent on email marketing is $36-40. Suffice it to say, email marketing is an underrated yet effective way to get new chiropractic patients.

You can use your website to collect emails of potential patients and then engage with them. Whether it is through email newsletters or exclusive promotional mailings with high-priority leads, you can increase your patient acquisition and retention significantly.

Attract New Patients to Your Chiropractic Practice

Using marketing tactics such as social media marketing, SEO optimization, and paid advertising will allow you to reach potential patients more easily. Attracting new patients is also possible through strategic partnerships with other healthcare providers and by hosting workshops and educational events to build a community of healthcare enthusiasts.

The secret ingredient, however, is effective management. If you want to go through the process of attracting potential patients, you need to incorporate a strong review generation and management strategy.

DemandHub is a specialized review generation software that can help you manage different aspects of patient acquisition while elevating your practice’s online reputation.

To learn more about DemandHub’s capabilities, book a demo today!

Frequently Asked Questions

How can I optimize my website to bring in more chiropractic patients?

First of all, you need to get people to visit your website, and you can do that by optimizing it for search engines. This means having an attractive and responsive website that is also optimized for mobile devices.

Your website needs to be full of engaging, high-value content to get people to browse. Additionally, you need to use this content to generate conversions by placing CTAs in strategic locations.

Follow these tips, and you are on track to getting more bookings through your website.

What role does social media play in growing a chiropractic practice?

Social media is a great way to attract potential patients and engage with existing ones. Social platforms such as Facebook, Instagram, and TikTok help build a community through shared interests and popular trends.

You can use these platforms to share services, promotional offers, and, most importantly, patient testimonials.

How does local SEO help chiropractors attract new patients?

Location is very important in chiropractic care. You need to promote your practice’s location alongside the services you offer. You can do this by using your Google Business Profile to improve local SEO and to increase your chances of being chosen by local patients over your competitors.

Should I use paid advertising to get more chiropractic patients?

Paid advertising is a great way to bring in new chiropractic patients. Whether it is through Google Ads or Facebook Ads, targeting your ads to a specific demographic will increase your visibility and allow you to generate more high-value leads.

You can also use location and interest-based targeting to reach a wider audience.

How can referral programs help bring in new chiropractic patients?

Referral programs are a great way to bring in new chiropractic patients. Word of mouth is a powerful patient acquisition strategy, and when it is combined with a patient-centric approach, it can be highly profitable for practices.

You can incentivize patients to refer their friends and family, making it easier for you to increase both patient acquisition and retention rates at the same time.

What kind of content should chiropractors create to attract new patients?

Chiropractic practices can reach a wider audience by creating informative and engaging content related to common patient concerns. Whether it is long-form blog posts, reels, or infographics, patients are most likely to choose a practice that they see as a source of valuable information in the specific niche.

How can chiropractors network with local businesses to grow their practice?

Chiropractic practices can utilize networking opportunities that include local businesses to promote their services. By collaborating with gyms, wellness centers, and other healthcare providers, you can attract more patients through referrals.

These partnerships can be endorsed through discounts, vouchers, and mutual referrals.