11 medical spa marketing ideas to get more leads

The medical spa market size was valued at $18.88 billion in 2024 and is predicted to reach

$21.47 billion in 2025. A 13.7% increase in compound annual growth rate accurately reflects the increase in demand for botox, fillers, skin rejuvenation, and other anti-aging treatments in the past year.

For marketers, this means new avenues for promoting medical expertise and luxury spa treatments, as well as educating audiences on emerging aesthetic procedures. Healthcare marketing is absolutely essential for attracting new clients, engaging your existing clients, and building a lasting connection with them.

Establishing your medical spa as a brand allows you to stand out from your peers in an increasingly competitive industry. It also provides your clients a chance to explore non-invasive cosmetic procedures, science-backed treatment plans and professional advice from a trusted source.

If you are interested in growing your medical spa, here are some effective marketing strategies to help you achieve your business goals.

1. Create a Google Business Profile A Google Business Profile is essential for your practice’s local visibility and its online reputation. This is because most clients looking for cosmetic services use search terms like ‘medical spa near me’ or ‘dermatologist in Ontario.’
   
   This is why you want to have a fully updated Google Business Profile that provides all the necessary details (contact, business hours, and services) to pop up. You can also use your Google Business Profile to showcase positive reviews from past clients, and attract new clients.

2. Optimize Your Website for Search Engines A user-friendly website that is optimized for search engines is absolutely essential for a successful business. Not only does it create a stellar first impression, it also shares important information with potential clients.
   
   Adding FAQs, service pages and a blog section gives business the opportunity to share healthcare information and improve search engine ranking in the process. Using popular keywords such as ‘best botox near me’ or ‘medical spa hair removal’ in long-form content is ideal for engagement, as it provides potential clients with details about the procedures you offer.
   
   

3. Leverage Social Media Marketing Healthcare content is incredibly popular on social media. Beauty and skincare experts such as Dr. Dray, and Dr. Shereene Idriss are some of the most popular dermatology experts that use social media channels to educate audiences.
   
   This is a great strategy to connect with your target audience, position yourself as an expert and build your brand. Connecting with your target audience is a great way to stay on top of popular trends, generate organic traffic, and engage with your patients.
   
   However, it is important to remember that posting on social media is a marathon, not a sprint. It might take months to see the kind of engagement that would give your brand the recognition it needs, so stay consistent.
   
   Posting behind-the-scenes content, before and after photos, and client testimonials is a great way to market your clinic. We recommend using platforms like Instagram and Facebook to get bookings directly.

4. Invest in Paid Advertising While social media and a website allow you to generate organic traffic over time, there are faster ways to generate traffic. Paid Ads on Google and social media are a great way to reach your target audience and market your services to them.
   
   These ads are designed to reach your ideal client based on their location, interests, and their online behavior. This makes it easier to generate valuable leads that have a higher chance of converting.
   
   Paid Ads can work very well when combined with SEO and SMM tactics. In fact, paid and organic marketing can be used in synergy to get the best results for your business.

5. Utilize Email Marketing Speaking of lead generation, email marketing is another powerful marketing strategy that not only connects you to your existing clients, but gives you the opportunity to share exclusive promotional content straight to your client’s inbox.
   
   This is why email marketing has a higher conversion rate than any other marketing strategy. Email marketing is the best way to go if you are interested in marketing an exclusive offer or a special deal that you want only the most loyal clients to find out about.

6. Focus on Content Marketing Creating high quality, engaging content for your website, social media, and newsletters gives your business a competitive advantage. It allows you to share valuable information in your niche.
   
   Whether your expertise is skincare, or surgery, sharing your insights as the owner of a medical spa helps establish your authority in the field. SEO blogs are engaging and highly effective in generating organic traffic to your website.

7. Encourage Online Reviews Gathering feedback from your clients is an essential part of growing your business. It also serves as a reputation management strategy that gives your business a boost of engagement, and online visibility.
   
   Positive reviews give your brand credibility and influence. A potential client will most likely read your clinic’s online reviews before booking an appointment.
   
   You don’t want them to see unanswered reviews as it leaves a negative impression. This is where tools like DemandHub come in handy.
   
   Related: Handling EHR appointment scheduling for your practice in 2025
   
   DemandHub’s consolidated inbox makes it easier for you to see what clients are saying about you. Whether it is on Google, or Yelp or Facebook, you can easily access it from DemandHub’s dashboard.
   
   You can automate review collection by sharing review invite links through SMS or email. You can also use DemandHub’s AI powered review responses to ensure that all your reviews are answered swiftly.

8. Offer Referral Programs Referral programs use word-of-mouth marketing to get more people to learn about your services. Referrals can come through friends and family, but they are almost always coming from a satisfied client.
   
   Referrals are incredibly effective. About 92% of people trust word of mouth recommendations when choosing a healthcare provider. This makes referrals more effective than of the other marketing strategies.
   
   How do you get referrals?
   
   The first step is to make sure patients are satisfied with the quality of your services. Now that they have something to brag about, you need to incentivize referrals.
   
   This could be in the form of discounts or additional services that you can share if your patients bring in more patients. Now you have a growing customer base and positive reviews to show for it.

9. Host Events or Webinars Hosting events dedicated to creating awareness and educating your audience is a great way to engage existing clients and attract new ones in the process. Skincare workshops, Q&A sessions, and product launches are some examples of events that you can arrange to market your medical spa.
   
   Webinars and podcasts related to emerging wellness trends are quite popular, especially in the first quarter of the year when most people are either restarting ‘healthy habits’ or struggling with the healthy habits they set as resolutions at the beginning of the year.

10. Use Influencer Marketing Influencers fill in the gaps in your marketing strategy, allowing you to reach those elusive segments of the markets. How do they do it?
    
    Most influencers have their own brand, and that’s them. They are the brand. So their followers look to them for advice.
    
    When it comes to medical spa services and cosmetic procedures, it is highly likely that your target audience is turning to their favorite influencer, and taking their recommendations for cosmetic procedures and treatments.
    
    Partnering with these influencers, give you a chance to attract new clients, and grow your brand, while maintaining a level of authenticity that your brand needs. Inviting influencers to get free treatments at your spa, while encouraging them to vlog the experience, helps you connect with clients and get more exposure through their following.

11. Track and Measure Marketing Performance It is important to analyse how your marketing strategy is performing. Whether it is paid ads, or content marketing, analyzing in-depth insights helps practices adjust their marketing strategy to enhance brand visibility, and ultimately engage with their audience more effectively.
    
    Tracking progress and measuring the effectiveness of marketing campaigns requires tools like Google Analytics, social media analytics and CRM software. The right practice management software helps you identify trends in client feedback, so you can get a better understanding of what is working and what is not.

Drive Business Growth with DemandHub

Marketing a medical spa effectively requires a strategy that leverages social media, SEO and most importantly patient engagement. A software like DemandHub helps you stay on top of online reviews, to attract new clients and retain existing ones.

Using a patient engagement software enhances the impact of your marketing efforts by allowing you to stay consistent with client engagement and collecting feedback. If you are interested in learning about DemandHub’s approach to building credibility and driving business growth, book a free demo today.