10 Best Online Reputation Management Software 2024

One viral moment can define a brand’s online reputation. In 2024, the need for effective online reputation management (ORM) software has never been more critical. We’re here to guide you through the top 10 ORM solutions making waves in the digital world.

But first things first, what is an online reputation management system?

• What Is an Online Reputation Management Software?
• 8 Strategies for Effective Reputation Management
• What Are the Benefits of Using Reputation Management Software?
• 10 Leading Reputation Management Software: Which Is the Best?
• Frequently Asked Questions about Reputation Management Software

What Is an Online Reputation Management Software?

Online Reputation Management (ORM) software acts as your digital guardian. It is a proactive toolkit to monitor and shape how your brand is perceived online. It tracks your brand mentions across websites, social media, and review platforms, pinpointing both praise and criticism.

This software enables you to quickly identify and respond to both positive and negative feedback, manage public relations crises, and strategically build a positive online presence.

It’s a powerful tool that ensures your digital narrative accurately reflects your brand’s values and offerings.

8 Strategies for Effective Reputation Management

1. Monitor Continuously: Keep a constant eye on your online presence. Use tools to track mentions, reviews, and social media conversations about your brand.

2. Respond Promptly and Appropriately: Address negative feedback quickly and constructively. Show your audience you value their input and are committed to improvement.

3. Engage Proactively: Don’t just react to negative feedback; actively engage with your audience. Regular interaction builds trust and a positive reputation.

4. Encourage Positive Reviews: Actively seek feedback from satisfied customers. Positive reviews can significantly outweigh the occasional negative comments.

5. Leverage Positive Content: Create and promote content that reflects your brand’s values and strengths. This can overshadow negative content and shape public perception.

6. Address Issues Transparently: When facing criticism, respond with honesty and transparency. This approach can turn challenges into opportunities for building credibility.

7. Craft a Strong Narrative: Tell your brand’s story. Consistent, positive messaging helps in building a resilient online reputation.

8. Learn and Adapt: Use feedback to make informed changes. Continuous improvement in response to customer needs and perceptions is vital to maintaining a solid online reputation.

What Are the Benefits of Using Reputation Management Software?

Enhanced Brand Image and Credibility

Reputation management software puts you in the driver’s seat of your brand’s online narrative. It helps you highlight positive feedback and address negative comments swiftly, crafting an image that resonates with trust and professionalism.

This proactive approach is crucial, especially considering that 85% of consumers trust online reviews as much as personal recommendations. By managing these perceptions, you enhance your brand’s credibility and stand out in the digital marketplace.

Increased Trust and Customer Satisfaction

Trust is the cornerstone of customer loyalty. By actively managing your online reputation, you show customers that their opinions matter. This transparency and responsiveness lead to increased customer satisfaction.

Happy customers often become vocal advocates for your brand, further enhancing your reputation and trustworthiness.

Crisis Management

In times of crisis, reputation management software becomes indispensable. It helps quickly identify and address negative comments or reviews, crucial for protecting your brand’s reputation.

Effective crisis management minimizes the impact of negative publicity. It also helps maintain the integrity and trust in your brand during challenging times.

10 Leading Reputation Management Software: Which Is the Best?

1. DemandHub - Top Reputation Management Software to Grow Online

DemandHub is a comprehensive customer interaction and reputation management platform to enhance business communication and lead conversion. It focuses on promptly capturing website visitors’ attention, enabling businesses to address their queries and close sales more effectively.

Features of DemandHub

• Get more reviews on autopilot: The DemandHub Reviews help you build and manage your online reputation. Getting more 5-star reviews is as simple as sending a text message to your happy customers. By connecting DemandHub to your existing scheduling software, the sending happens automatically. It’s like having review generation on auto-pilot!

• Centralize Customer Feedback: Collect all online reviews from Google Maps, Facebook, TripAdvisor, Trustpilot, Yelp, and more into a single dashboard, streamlining review management across all locations.
• Convert More Leads With Web Chat: Capture visitors from any page on your website with DemandHub Web Chat. No matter where they land, you’re there to chat. It facilitates quick engagement to answer questions and help close sales.
• Speed Up the Process: The platform allows for the swift collection of customer contact details, enabling businesses to initiate conversations via text shortly after a visitor’s online interaction.
• Book More Appointments: Make it easier for customers to request or schedule appointments directly on your website with DemandHub’s Online Self Scheduling. With its enhanced booking widget, now available in webchat, you can instantly book more appointments—no need to redirect customers to a different page or platform.

• Send Text-Based Appointment Reminders: Our smart text reminder feature is the ultimate no-show fighter, keeping your calendars full and ensuring a steady flow of revenue for your business.
• Real-Time Notifications: Stay updated with instant alerts on customer reviews and questions, allowing for timely responses.
• Unified Inbox: DemandHub’s messenger feature manages all communication channels in one unified inbox, including webchat, team chat, and transcribed voicemail. It also organizes Google, Facebook, Instagram, email, and texts in one place, ensuring every lead is addressed immediately.

• Business Growth Tools: Puts office work on autopilot with CRM tools like personalized estimates and automated invoicing and payments just with a text.
• Enhanced SEO and Visibility: Manage business listings for all locations in one place to improve SEO and rank higher in search results.

Get your free Demo to see how DemandHub can boost your online reputation.

2. Thryv

Thryv is an all-in-one reputation management software to help small business owners streamline their operations, communicate better with customers, and get organized. It aims to ease the overwhelm many small business owners feel by providing simple, practical tools for managing various aspects of their business.

Features of Thryv

• Centralized Communications: Thryv combines all customer communications into a single, easy-to-use inbox, supporting various channels, including TeamChat, phone and video calls, and transcribed voicemail.
• Business Management Tools: Offers a suite of tools to run your business more efficiently, including Customer Relationship Management (CRM), appointment scheduling, estimate and invoice creation, and online review management.
• Marketing Solutions: Helps manage marketing and advertising with features like paid advertising campaigns, landing page templates, and easy-to-understand analytics.

3. Yext

Yext is an advanced reputation management software that enables businesses of any size to manage their online presence effectively. It specializes in review management, offering a centralized dashboard for administrators to easily monitor customer feedback and responses.

With brand control features, Yext ensures uniformity across digital channels. Real-time notifications also enhance engagement by alerting you to customer interactions promptly.

Features of Yext

• Centralized Review Management: Streamline the process of managing customer feedback across various platforms with a unified dashboard.
• Brand Control: Maintain consistency in how your brand is presented and perceived across digital channels.
• AI-Led Insights: Yext’s AI-driven platform creates consumer-grade digital experiences, offering insights and real-time content tailored to both channel and customer. This enables businesses of all sizes to manage the customer journey and attract web-wide consumer traffic effectively.
• Centralize Customer Feedback: Leverage Yext’s direct integrations to gather all your online reviews from platforms such as Google Maps, Facebook, TripAdvisor, Yelp, and others into one centralized dashboard.

4. Review Tool

Review Tool is a cost-effective and feature-packed reputation management platform. It stands out for its user-friendly interface and essential functionalities despite having fewer integrations compared to some competitors.

Features of Review Tool

• Review Generation: Enables sending customers text, MMS, and email invitations to gather consistent reviews.
• Competitive Insights: Offers tools to gain valuable insights into competitors and establish benchmarks.
• AI and Manual Responses: Use AI for auto-responses or allow for manual responses to reviews directly from the dashboard.
• Review Widget: Provides a widget to display your best reviews, enhancing your website’s credibility.

5. Grade.us

Grade.us is a comprehensive tool to simplify collecting and promoting reviews across multiple platforms. It’s an effective solution for managing your online reputation and tracking progress through automated reporting.

Features of Grade.us

• Automated Reports: Schedule recurring reports to monitor progress and achieve benchmarks.
• Review Promotion: Use the Grade.us widget to showcase reviews on any website.
• Broader Collection Network: Gather reviews from over 100 niche-specific websites.
• Centralized Review Management: Manage all reviews directly within the Grade.us platform, streamlining the review handling process.

6. Birdeye

Birdeye is an advanced multi-channel review management software for both local businesses and multi-location brands. It enhances online reputation management by integrating with CRM/PMS systems to send AI-enabled and automated review requests.

Key Features of Birdeye:

• Multi-Channel Review Management: Solicit, respond to, and amplify reviews across multiple platforms.
• Centralized Review Dashboard: View and manage reviews from Google, Facebook, and 200+ other sites in one place.
• Auto-Respond to Reviews: Utilize AI to auto-respond to reviews at scale, saving time and ensuring consistent communication.
• Review Amplification: Boost your online presence by amplifying positive reviews across search engines, social media, paid ads, and your website.
• AI-Powered Social Media Management: Generate social posts quickly, monitor engagement, and manage accounts across multiple locations from a unified dashboard.

7. SurveySparrow

SurveySparrow is a versatile reputation management software that goes beyond traditional review management by incorporating customer service ticket management. This integration makes it an invaluable tool for businesses that maintain and enhance their online reputation through proactive customer engagement.

Key Features of SurveySparrow

• Unified Dashboard for Reviews: Generate, manage, and respond to reviews from a single platform, streamlining the review management process.
• Customer Service Ticket Management: Assign tickets efficiently for customer service follow-ups, ensuring timely and effective resolution of issues.
• Brand Reputation Reports: Gain insights into sentiment and trends affecting your brand’s reputation with comprehensive reports. Customer Surveys: Create and distribute customer surveys to collect valuable feedback, helping to inform business strategies and improve customer satisfaction.

8. Sprout Social

Sprout Social is a comprehensive review management software tailored for brands looking for extensive reach and integration with major review networks. It streamlines the process of monitoring and responding to reviews, making it a valuable tool for businesses aiming to maintain a positive online presence.

Key Features of Sprout Social

• Wide Network Integration: Connects with leading review platforms, including Google, Facebook Pages, TripAdvisor, Yelp, and more, covering a broad spectrum of sources for customer feedback.
• Reviews Overview Report: Provides a summary of feedback with essential metrics like reply rate and review volume, offering insights into the effectiveness of your responses and overall customer sentiment.
• Business Intelligence: The insights gained from review summaries and metrics can inform broader marketing strategies and business decisions, turning reviews into a valuable source of business intelligence.

9. Trust Pilot

Trustpilot is a leading customer experience and reputation management platform. It empowers brands with the tools to collect, manage, and leverage customer reviews. It provides a comprehensive suite of features to enhance online reputation and foster trust between businesses and consumers.

Key Features of Trustpilot

• Centralized Review Management: Allows brands to efficiently manage reviews, offering a unified view to share and track customer feedback.
• Review Widgets: Enables the creation of widgets from your strongest reviews to showcase on your website, enhancing credibility and consumer confidence.
• Referral Management: Offers functionality to manage referral programs, encouraging word-of-mouth marketing and new customer acquisition.
• Analytics Dashboard: Provides an analytics dashboard to track performance, offering insights into review trends, customer satisfaction, and areas for improvement.

10. Yotpo

Yotpo is a comprehensive user-generated content (UGC) platform that helps businesses take complete control of their content strategy. It offers a suite of tools for collecting, moderating, and displaying customer content, including reviews, at crucial conversion points throughout your website.

Key Features of Yotpo

• Content Ownership and Control: Yotpo gives businesses complete ownership over their user-generated content, allowing for direct moderation or AI-assisted automation.
• Customizable Display Widgets: Offers various widget options to showcase customer reviews and other UGC at key conversion points on your site.
• Integrated User Experience: Provides a fully integrated platform experience, streamlining how businesses collect, display, and market with UGC.
• Enhanced Conversion Rates: With a focus on displaying positive customer experiences, Yotpo helps improve order-to-review conversion rates, boosting trust and sales.

Frequently Asked Questions about Reputation Management Software

What Is Online Reputation Management Software?

Online reputation management (ORM) is a tool designed to monitor, influence, and improve public perception of a brand or individual online. It helps businesses track and manage online reviews, social media mentions, and any digital content that affects their reputation.

Which Platform Is Best for Business Reputation Management?

The best platform varies based on specific business needs, industry, and the volume of online interactions. For businesses focused on effective reputation management, DemandHub emerges as the standout choice.

Tailored to meet the unique needs of various industries and capable of handling any volume of online interactions, DemandHub offers a comprehensive suite of tools designed to enhance your brand’s online presence. Its user-friendly interface and robust features make it the optimal solution for businesses aiming to efficiently streamline their reputation management processes.

What Is Reputation Management Software?

Reputation management software is a solution that assists in controlling and improving how a business is viewed online. It enables companies to manage reviews, monitor feedback, and engage with customers across various digital platforms.

Why Is Online Reputation Management Important for Businesses?

Online reputation management is crucial because it directly influences consumer decisions, brand trust, and credibility. A positive online reputation can increase business opportunities, while negative perceptions can significantly harm a brand’s image and sales.

How Can I Choose the Right Reputation Management Software?

You can choose the right reputation management software by evaluating your business size, industry-specific needs, the volume of online engagement, and the features you require (such as review monitoring, response capabilities, analytics, and integration with existing systems).

What Are Effective Strategies for Reputation Management?

Effective strategies for reputation management include actively monitoring online mentions, promptly responding to both positive and negative feedback, encouraging satisfied customers to leave reviews, and using negative feedback as an opportunity to improve service or product quality.

Can Reputation Management Software Help Boost My Brand’s Image?

Yes, by effectively managing online reviews and feedback, engaging with customers, and showcasing positive testimonials, reputation management software can significantly enhance your brand’s image and credibility.

How Do I Compare Different Reputation Management Tools in the Market?

Compare tools based on key features, pricing, integration capabilities with your current systems, ease of use, the extent of customer support, and reviews from other businesses in your industry.

What Are the Common Mistakes to Avoid in Online Reputation Management?

Common mistakes to avoid in online reputation management are, ignoring negative feedback, responding defensively to criticism, failing to monitor all relevant platforms, and not leveraging positive reviews to boost your brand’s image.

How Do I Handle Negative Reviews and Feedback Effectively?

Handle negative reviews by responding promptly and professionally. If necessary, offer to resolve the issue offline and take swift action to address the underlying problems. This approach can turn a negative experience into a positive one and show your commitment to customer satisfaction.