- The Impact of Online Reviews on Businesses
- Navigating Through Positive and Negative Reviews
- Top 3 Review Management Platforms for Your Business
- Frequently Asked Questions (FAQs)
- Choosing the Right Review Management Software
The Impact of Online Reviews on Businesses
Over 81% of consumers are likely to visit Google Reviews prior to visiting a business, so your business’s online reputation officially makes (or breaks) your brand. However, managing your online reputation today is more work than it’s ever been.
Review management software exists for business owners to automate the work that goes into curating a professional online reputation. It plays an important role in attracting new customers and giving search engines, like Google, the confidence to recommend your business first.
Before we dive into Review Management Software, let’s discuss the key impact of online reviews:
Influencing Buyer Decisions
Customers trust consumer reviews more than any marketing or sales content they consume. Reviews provide customers insight into a business’s best, and worst, work. Businesses receive so many reviews that 50% of consumers feel comfortable trusting them as much as they trust their own family or friends’ recommendations!
Building Brand Credibility
The more reviews your business receives, the more trustworthy it will appear online. Recent reviews show customers your business is open and active, and that people are enjoying their experience enough to share it with other customers. If you respond to those reviews, customers will see you as a business that genuinely cares about their customers.
Navigating Through Positive and Negative Reviews
Responding to Negative Feedback
Receiving bad reviews is often seen as a setback for businesses, but it is more of an opportunity in disguise. Sometimes the best way to deal with an unhappy customer is to let them know you regret the negative experience and are committed to improving it. Taking responsibility builds trust, and successful businesses are aware of that.
Related: An Ultimate Guide on How to Respond to Reviews (Positive and Negative)
Amplifying Positive Reviews
Positive reviews are the goal. Every business owner wants their products or services to be appreciated. Positive reviews or testimonials reinforce the quality of the brand’s products and services to potential customers. Go the extra mile by allowing businesses to engage with customers, reminding them to leave reviews, responding to their queries, and more.
Related: How to Ask for Google Reviews [Templates Included]
Genuine reviews can elevate a business’s marketing strategy. Highlighting one’s successes, whether through reviews or case studies, shows potential customers that your business is making a lasting impact in the industry.
Top 3 Review Management Platforms for Your Business
DemandHub
Features
DemandHub is a powerful player in the review management industry. It is a comprehensive solution for managing your business’s digital presence and leverages AI to do so. Here are some of its standout features:
**Automated Review Requests: **The more 5-star reviews on your public profile, the easier it is to build trust and credibility with customers. DemandHub simplifies the process of collecting these reviews by sending automated requests with a custom review link to your customers. Customers are significantly more likely to leave a glowing review by texting the direct link to your reviews page!
**Consolidated Inbox: **Not every customer is using the same messaging platform. Businesses that use DemandHub benefit from a unified inbox that allows them to manage all customer communications in one place. From a single dashboard, you can send a review link to your customers using Instagram, Facebook, Text messaging and more.
**AI & Machine Learning: **DemandHub’s sophisticated analytics tools, which utilize AI and machine learning, can benefit any small business. These tools provide valuable insights into marketing strategies based on every review your business gets and help you make data-driven decisions.
**Pricing: **DemandHub’s pricing strategy caters to businesses of all sizes. They offer a 3-tier pricing plan to suit small, medium, and larger enterprises with comprehensive online reputation management tools.
Podium
Features
Podium is a powerful AI-powered platform designed to enhance customer communication and lead management. It is an excellent tool that helps businesses manage customer interactions efficiently with a unified inbox, and elevates business operations in the process.
**24/7 Support: **One of the great things about using Podium is experiencing AI-driven conversion. This is made possible through round-the-clock support to maximize sales.
**Automated Reviews: **Podium is known for its textable review invites that are further elevated through AI-powered responses and online reputation management. The AI-powered messaging assistant is another great addition that improves communication quickly and effectively.
**Money App Integration: **Podium has its own mobile app that allows customers to make payments easily and offers real-time updates on all transactions. This ensures a smoother checkout experience, improving customer satisfaction and potentially increasing conversion rates.
**Pricing: **Podium offers flexible payment options to their clients, taking into account their unique business needs. The Core Plan is ideal for small businesses and offers essential review management services coupled with AI-powered messaging.
Yext
Features
Yext is one of the leading digital presence platforms that ensures brand visibility wherever your customers are. Whether it is search engines, directory services, or maps, your customers will have no trouble finding your business. Here are some of Yext’s notable features:
**AI-Powered Efficiency: **Yext excels in providing personalized responses to customers based on preferences and data trends collected in real-time. This enhances the overall quality of customer communications.
**Global & Local Management: **Building your brand on both local and global fronts is important. Yext helps you monitor your digital presence as a global brand, overseeing social media, listings, chat, reviews, and more with the help of an integrated platform.
**Digital Marketing: **Yext helps you manage your digital presence by utilizing AI to collect, organize, and present content. This helps you better engage with your customers, making Yext the perfect platform for managing digital assets.
**Pricing: **Yext offers custom pricing plans depending on the size of your business and the specific features you require. You can get a quote by contacting Yext directly and sharing your business goals with them.
Frequently Asked Questions (FAQs)
What is review management software?
Review management software is a tool or application used by businesses to help them collect, monitor, and manage customer feedback. The software simplifies customer engagement and enhances online reputation through centralized review management.
How does review management affect online reputation?
Review management software helps improve online reputation by managing and responding to reviews. These tools help businesses consolidate their customer feedback, making it easier to acknowledge positive reviews and address negative ones. The better you can manage customer interaction, the more you can build trust with potential customers.
How to deal with negative online reviews?
Time is of the essence when it comes to responding to negative reviews. Review management software can help you integrate multiple platforms, allowing you to monitor reviews and quickly address negative feedback. AI-powered software can assist in crafting thoughtful responses, so you can address negative reviews quickly and with confidence.
Can review management software help improve SEO?
Review management software is essential for online reputation management. They offer increased online visibility by boosting the volume of reviews. These online reviews can help build your brand’s authority and generate much-needed engagement, which is reflected in your business’s search engine ranking.
Choosing the Right Review Management Software
Whether you manage a multinational company or a startup, what your customers think of you matters. Review management software allows you to automate your online reputation by getting more positive reviews and acknowledging customer feedback automatically. This is how you grow and improve.
It is crucial for a business to find the right review management software to create a strategic and seamless review management experience. DemandHub provides exactly this. To learn more about our services, book a demo today.
